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  • Writer's pictureScott Peckford

Simple Scales, Fancy Fails

Legend has it that Ernest Hemingway once bet some of his writer friends that he could write a story in just six words. 

Of course, his writer friends thought this was ludicrous, and eagerly took him up on the bet. 

Unfortunately, they lost. Below is the six-word story.

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Hemingway’s six-word story: 

For sale: baby shoes, never worn. 

It is incredible how much emotion and drama can be created with six words. Simplifying ideas or concepts is  hard. 

Hemingway was a master at simplifying his writing, but simplifying your business planning can’t be that easy, can it? 

Yes, I believe it can. 

In the book, “Good to Great,” Jim Collins describes a pattern he noticed in all the companies that experienced a period of exponential growth when compared to their lackluster competitors over the same time period. 

He realized it was never just one thing that successful companies did, to create such a massive inflection point. Instead, it was a series of actions that each built upon the others in order to create what he calls a “logic of momentum.”

He used the metaphor of a flywheel to illustrate this powerful phenomenon. 

In 2000, just after the dot com bubble burst, Bezos knew he needed to focus on Amazon's strategy if the company was going to survive. 

Bezos hired Jim Collins to train his executive team on the flywheel, and other key concepts from the book. 

The Amazon team created their own flywheel, which helped them clarify their goals, and which, amazingly, has remained relatively unchanged 20 years later. 

I recorded a short video, where I explain the flywheel concept in more detail, and I break down the fastest way for a new mortgage agent to build a $100K+ a year mortgage business. 

You can check out the recording below:

Hemingway, Collins, and Bezos understood the power of simplification. If you want to improve your business, I encourage you to look at building, or copying, a flywheel that works. 

PS  I created extra space in the email so you wouldn’t see the answer without thinking about it first. I hope you don’t mind. :) 


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