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  • Writer's pictureScott Peckford

How to Use Traditional Radio to Grow Your Mortgage Business


When my son was three years old, we enrolled him in kung fu classes. I was a huge Bruce Lee fan in my early teens, and I guess I was trying to give him what I never had. 


The martial arts school that we selected had a great kids’ program. Each child started out with a private, one-on-one lesson with an instructor, or as they call it, a Sifu. 


The Sifu would assess the child and encourage them. The program was pretty cool, as it included a lot of attitude- and mindset-coaching. 


The instructors taught the kids the mantra, “I can, I must, I will,” and had them repeat it often throughout classes.


That’s a very empowering practice to learn as a child. Heck, it’s empowering to learn as an adult. 


After his one-on-one session, the Sifu came up to me and said, “Your son doesn’t lack confidence.”


When I asked what he meant, he explained that when he asked my son how he learned a technique the Sifu has just shown him, my son replied, “I knew it before I was born.” 


I guess all those years of watching Bruce Lee movies paid off somehow.


We both laughed at the audacity of a three-year-old. 


I share this because most things in life are not learned “before we were born,” but are instead  gained from experience, either yours or someone else's. 


A broker recently asked me for advice on how to use traditional radio to grow their mortgage business. 


I actually did a radio show in my first year as a mortgage broker, even though I didn't have a clue how to host an on-air program. 


Over time, I learnedboth from my mistakes and from friends who shared their knowledgehow to successfully use radio to grow a business.


In last week’s 10-minute tactical podcast, I share:

  • The biggest mistake most people make with radio

  • How to leverage radio into a backstage pass

  • How radio can be the tip of a very effective marketing strategy 



Thanks for listening, and remember: the next time you face a business problem you don’t think you can solve, repeat to yourself, “I can, I must, I will.” 🙂


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