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Writer's pictureScott Peckford

How to Legally 5X Your Database (Yes, you read that right!)


In January, I attended a mastermind event on using social media, where I got to hear from some top-level marketers.


One of the key takeaways was how important it is to build an email list


Now, you might think that a room full of social-media influencers would not be that interested in email. However, you would be wrong. 


One of the speakers shared how he sold his small events company for $15 million. He said a lot of the value the purchaser paid for was his very niche, 150,000-person email list. 


Smart marketers know the money is in the list. 


Heck, smart originators know this too. 


One of the smartest loan officers I know is Wally Elibiary. Even though he only has 4,000 former clients of his own, he markets to 28,000 households a month. 


Let that sink in for a minute. What would your business look like if you were able to market to 7X your current database? 


I am betting you would close more loans. 


While most loan officers have seen a massive dip in their production from the high of 2021, Wally has been able to increase his business every year for the past three years.


How did he do it? And what can you learn? 


In this week's 12-minute tactical podcast, I share the 3 steps you need to take to increase your database to 5X its current number. 



When done correctly, this stuff works. .


PS  If you want to attend my next live webinar with Wally on his 6-lane highway of referrals, register here.

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