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  • Writer's pictureScott Peckford

Don’t make the mistake with your mortgage business that Ridley Scott just made

As a bit of a movie nerd, I like to pay attention to movies’ opening weekend attendance numbers.  

Up to 50% of a movie's gross sales can come from the opening weekend, so it’s a big deal. 

It’s also no surprise, then, that studios will spend as much on marketing a movie as they spent on making it.

However, if you want to know if a movie is actually good, it is the second week’s numbers that really matter. 

It doesn’t matter how much money a movie studio spends. If a movie is not great, that will show up in the second week’s numbers. 

This is because the second week’s sales are driven primarily by word of mouth, and reviews from real people. 

If you look at the recent movie by Ridley Scott on Napoleon, you will see that it started out great, with a $35 million opening weekend, but then dropped to $6 million in the second week. 

I saw it on opening night, and was disappointed by their portrayal of Napoleon. (For the record, Napoleon won all but 11 of his 80 battles!) 

How can you not make a great movie with that? 

In any case, I digress. 

I bring this up because, sadly, I see mortgage agents who spend a lot of time, money, and energy on generating leads, but spend very little time on creating an experience for their clients that will generate word-of-mouth referrals and 5-star reviews.

If you want to see how a master creates an amazing client experience, check out my conversation with James Loewen. 

James has created such an amazing client experience that his clients will occasionally leave him a review before the mortgage has even closed!

That would be like someone leaving an online review for a movie while they’re still in the theatre. 

I encourage you to check out my chat with James. It will be time better spent than going to see Napoleon. 😣


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