What a disco ball taught me about marketing

I used to think selling on social media did not work.

Then I noticed something.

I was buying random stuff from my phone. A disco ball that screws into a light socket. A 22 pound mug that made no sense. I did not need either. I still bought them.

That was the lesson.

Social media is not just a place to consume entertaining content. 

It is a modern shopping mall. It is where people gather and where business happens.

Once I realized this, I stopped ignoring it and started working on it.

I am not an expert. 

Not even close. I borrow expertise where I can.

One of those people is Alex McFadyen. He is very good at building a brand and a business through social media.

This week he is hosting a webinar with two other brilliant experts. 

They are breaking down how to actually get business from social media and how to create content that does not feel forced.

If you want to get better at this, register.

Tuesday January 27, 2026 at 1pm EST

Here is the link.

Join us.