How to Instantly Double the Value You Get From Any Conference

I attended a conference recently and decided to be intentional.

In the past, some of the best ideas I picked up did not come from the stage.

They came from conversations over coffee.

From sitting down at lunch.

From talking to a colleague about what was actually happening in their business.

Those conversations were pure gold.

This time, I wanted to test a theory.

With every broker I had a real conversation with, I asked one question.

“What is the best change you made to your business in the past 12 months?”

In the past, I asked questions like this randomly.

I did not appreciate the leverage of doing it on purpose.

I asked about 40 brokers. (I will record a podcast with the results.)

Every answer pointed to the same pattern.

A real problem they finally solved.

A friction point they removed.

A decision they waited too long to make and finally acted on.

Sometimes I recognize the problem immediately.

Often the solution was something I had not considered.

Here is the lesson.

When you ask better questions, the value of the conference goes up fast.

The hallway conversations were not a bonus.

They were the main event.

Try this at your next event.